Most Here – Privacy Policy

Last Updated: 1 September 2026

At Most Here, we respect your privacy and are committed to protecting the personal information entrusted to us.

This Privacy Policy explains how Most Here (“Most Here,” “we,” “us,” or “our”) collects, uses, stores, discloses, and protects personal information when you visit, browse, register, shop, sell, communicate with us, or otherwise use our website, mobile applications, marketplace services, and related digital services (collectively, the “Platform”).

By using the Platform, you acknowledge that you have read and understood this Privacy Policy. Where consent is required by applicable law, we will obtain your consent before carrying out the relevant processing.

This Privacy Policy should be read together with our Terms & Conditions, Seller Agreement, Cookie Policy, and any other privacy notices that may apply to specific services.

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1. Who We Are

Most Here is a UAE-based online marketplace that connects Customers with independent Sellers, merchants, brands, suppliers, and other businesses across a range of product categories.

Our marketplace may include categories such as:

• Electronics

• Fashion

• Beauty and personal care

• Home and furniture

• Grocery

• Lifestyle products

• Consumer goods

• Health and wellness products

• Other categories available through the Platform

Because Most Here operates as a marketplace, certain information may need to be shared with relevant Sellers, delivery providers, payment providers, technology partners, and other service providers to process Orders and provide the services requested by you.

We aim to collect and use only information that is reasonably necessary for legitimate business, contractual, operational, security, and legal purposes.

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2. Personal Information We Collect

Depending on how you interact with Most Here, we may collect different categories of information.

2.1 Information You Provide Directly

This may include:

• Full name

• Email address

• Mobile or telephone number

• Billing address

• Delivery address

• Account login information

• Date of birth, where necessary for a particular service

• Company or business information

• Seller registration information

• Communication preferences

• Information submitted through forms

• Information you provide when contacting Customer Support

We may also collect information that you voluntarily provide when participating in surveys, promotions, competitions, reviews, feedback programs, or other Platform activities.

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3. Order and Transaction Information

When you place an Order through Most Here, we may collect and process information relating to the transaction, including:

• Order number

• Products purchased

• Product quantities and variants

• Order value

• Seller information

• Delivery address

• Billing information

• Order status

• Delivery information

• Return and refund information

• Warranty or after-sales information

• Customer support history

• Transaction dates and times

This information is used to process and manage your Orders and provide related services.

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4. Payment Information

Payments may be processed through third-party payment providers and financial service partners.

Depending on the payment method used, payment-related information may include:

• Payment method

• Transaction reference

• Payment status

• Billing information

• Limited payment details required to verify a transaction

Where payment processing is performed by a third-party payment provider, that provider may process payment information under its own privacy policy and security procedures.

Most Here does not intend to store full payment card numbers on its own servers where payment processing is handled by an authorized third-party payment provider.

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5. Information From Sellers and Marketplace Partners

If you interact with a Seller through Most Here, we may receive or process information relating to your Order, communication, return, warranty request, or other transaction.

Sellers may receive information that is reasonably necessary to:

• Prepare your Order

• Deliver your Product

• Process a return or exchange

• Provide warranty or after-sales service

• Respond to a Product-related inquiry

• Comply with legal obligations

Sellers are required to handle Customer information in accordance with their applicable contractual obligations, Platform requirements, and applicable law.

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6. Customer Support and Communications

When you contact Most Here, we may collect information contained in your communication, including:

• Emails

• Chat messages

• Support tickets

• Telephone communications, where applicable

• Attachments

• Photos or videos submitted for complaints or returns

• Order information

• Feedback and reviews

We use this information to investigate issues, provide Customer Support, resolve disputes, improve our services, and maintain appropriate records.

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7. Device and Technical Information

When you access the Platform, certain technical information may be automatically collected.

This may include:

• IP address

• Device type

• Operating system

• Browser type

• Browser version

• Language settings

• Time zone

• Device identifiers

• Screen information

• Referring pages

• Pages viewed

• Features used

• Date and time of access

• General usage information

• Error and diagnostic information

This information helps us operate, secure, troubleshoot, analyze, and improve the Platform.

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8. Cookies and Similar Technologies

Most Here may use cookies, pixels, SDKs, tags, local storage, and similar technologies.

These technologies may be used to:

• Keep you signed in

• Remember preferences

• Maintain shopping sessions

• Improve website functionality

• Understand how Customers use the Platform

• Measure website performance

• Detect suspicious activity

• Improve advertising effectiveness

• Understand campaign performance

• Provide relevant content and marketing, where permitted

We may use third-party analytics, advertising, and technology services, which may place or access cookies or similar technologies in accordance with their own policies.

Examples may include analytics platforms, advertising networks, and marketing technologies such as Meta Pixel or similar tools.

Where required, we will provide appropriate cookie choices or consent mechanisms.

You can also manage cookies through your browser or device settings. Disabling certain cookies may affect some Platform features.

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9. How We Use Your Personal Information

We may use personal information for the following purposes:

Order and Marketplace Services

• Process and fulfill Orders

• Coordinate delivery

• Process returns and refunds

• Communicate with Sellers

• Provide warranty and after-sales support

Account Management

• Create and maintain your account

• Authenticate users

• Verify account information

• Manage preferences

• Secure your account

Customer Support

• Respond to questions

• Investigate complaints

• Resolve Order issues

• Manage returns and refunds

• Improve Customer service

Platform Improvement

• Analyze Platform usage

• Improve functionality

• Develop new features

• Personalize the shopping experience

• Improve Product discovery and search

• Monitor technical performance

Security and Fraud Prevention

• Detect suspicious activity

• Prevent fraud

• Protect accounts

• Investigate abuse

• Maintain Platform security

• Prevent unauthorized transactions

Marketing

Where permitted and, where required, with your consent, we may use your information to send:

• Promotional emails

• Offers

• Product recommendations

• Newsletters

• Campaign information

• Personalized marketing communications

Legal and Regulatory Compliance

We may process information where necessary to:

• Comply with applicable UAE laws

• Respond to lawful government requests

• Comply with court orders

• Protect legal rights

• Investigate suspected unlawful activity

• Meet accounting, tax, regulatory, or reporting obligations

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10. Legal Basis for Processing

Depending on the circumstances and applicable law, Most Here may process personal information on one or more of the following bases:

• Performance of a contract or steps taken at your request

• Compliance with a legal obligation

• Your consent

• Legitimate business purposes where legally permitted

• Protection of rights, safety, security, or prevention of fraud

• Other lawful grounds recognized under applicable law

Where processing is based on consent, you may generally withdraw that consent subject to applicable legal limitations and the circumstances of the processing.

The UAE's federal Personal Data Protection Law is established under Federal Decree-Law No. 45 of 2021 Concerning the Protection of Personal Data.

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11. How We Share Personal Information

Most Here does not sell your personal information.

We may share personal information where reasonably necessary to operate our marketplace and provide requested services.

Recipients may include:

Sellers and Vendors

Relevant information may be shared with the Seller responsible for fulfilling your Order.

Delivery and Logistics Providers

Information such as your name, phone number, delivery address, and Order details may be shared where necessary to deliver your purchase.

Payment Providers

Payment-related information may be processed by authorized payment processors and financial service providers.

Technology and Service Providers

We may work with service providers that support:

• Cloud hosting

• Website infrastructure

• Customer support

• Analytics

• Cybersecurity

• Communications

• Marketing

• Order management

• Software development

• Data storage

These providers may process information only as necessary to provide contracted services, subject to applicable contractual and legal requirements.

Professional Advisers

We may share information with lawyers, auditors, accountants, insurers, consultants, and other professional advisers where reasonably necessary.

Government and Law Enforcement Authorities

We may disclose information where required or permitted by applicable law, regulation, legal process, court order, or lawful governmental request.

Business Transactions

If Most Here is involved in a merger, acquisition, restructuring, financing, sale of assets, or similar corporate transaction, personal information may be transferred as part of that transaction, subject to applicable law.

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12. International Data Transfers

Some of our service providers, technology partners, or infrastructure providers may process personal information outside the UAE.

Where personal information is transferred internationally, Most Here will take steps required by applicable law to ensure that the transfer and processing are appropriately protected.

Depending on the circumstances, safeguards may include contractual protections, appropriate security measures, approved transfer mechanisms, or other safeguards recognized by applicable law.

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13. Data Security

We use reasonable technical and organizational security measures designed to protect personal information from:

• Unauthorized access

• Unauthorized disclosure

• Accidental loss

• Destruction

• Alteration

• Misuse

• Unlawful processing

Security measures may include:

• Access controls

• Authentication procedures

• Encryption where appropriate

• Secure technologies

• Monitoring

• Internal access restrictions

• Security testing

• Staff and vendor controls

However, no internet transmission, electronic storage system, or online service can be guaranteed to be completely secure.

If we become aware of a qualifying personal data incident, we will take appropriate steps in accordance with applicable law.

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14. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Provide our services

• Maintain your account

• Complete transactions

• Handle returns and disputes

• Meet legal and regulatory obligations

• Maintain financial and accounting records

• Prevent fraud

• Resolve complaints

• Enforce agreements

• Protect our legal rights

Retention periods may vary depending on the type and purpose of the information.

When personal information is no longer required, we may securely delete, anonymize, or otherwise dispose of it in accordance with applicable law and our internal retention procedures.

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15. Your Privacy Rights

Subject to applicable UAE data protection laws and any applicable exceptions, you may have rights relating to your personal information.

These may include the right to:

• Request access to personal information we hold about you

• Request correction of inaccurate information

• Request completion of incomplete information

• Request deletion of personal information in appropriate circumstances

• Request restriction or objection to certain processing

• Withdraw consent where processing is based on consent

• Request information about certain processing activities

• Exercise other rights available under applicable law

Certain rights may be subject to legal, contractual, security, or regulatory limitations.

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16. How to Exercise Your Rights

To submit a privacy-related request, contact us using the details provided in the Contact Us section below.

When submitting a request, we may need to verify your identity before providing or changing personal information.

This helps protect your information from unauthorized requests.

We aim to respond to valid privacy requests within the period required by applicable law.

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17. Marketing Communications

If you have opted in to receive marketing communications from Most Here, we may send you:

• Promotional offers

• New Product announcements

• Personalized recommendations

• Campaign updates

• Newsletters

• Special offers

You may unsubscribe from marketing emails using the unsubscribe mechanism provided in the communication.

You may also contact us to update your marketing preferences.

Even if you unsubscribe from marketing communications, we may still send essential service communications, such as:

• Order confirmations

• Payment notifications

• Delivery updates

• Return or refund updates

• Account security alerts

• Important changes to our services or policies

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18. Personalized Content and Advertising

We may use information about your interactions with Most Here to help us understand your interests and improve the relevance of content, Products, recommendations, and advertising.

Where third-party advertising or analytics technologies are used, those providers may process certain technical or usage information according to their applicable privacy policies.

Where required, we will provide appropriate consent or preference controls.

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19. Children's Privacy

Most Here is intended for use by adults and is not designed to knowingly collect personal information directly from children.

We do not knowingly request or intentionally collect personal information from children where prohibited by applicable law.

If you believe that a child has provided personal information to Most Here without appropriate authorization, please contact us.

If we determine that we have collected personal information in circumstances where it should not have been collected, we will take appropriate steps in accordance with applicable law.

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20. Third-Party Websites and Services

The Platform may contain links, integrations, advertisements, or references to third-party websites and services.

Third parties may have their own:

• Privacy policies

• Cookie policies

• Terms and conditions

• Security practices

• Data-processing practices

Most Here does not control the privacy practices of independent third parties.

We encourage you to review the applicable privacy policies before providing personal information to third-party websites or services.

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21. Seller and Vendor Data

If you register as a Seller or Vendor, we may collect additional business and verification information, including:

• Legal business name

• Trade name

• Trade license information

• Business address

• Authorized representative information

• Contact details

• Bank account information

• VAT/TRN information

• Product information

• Brand authorization documents

• Compliance documents

• Order and settlement information

Seller information may be processed to:

• Verify Seller identity and eligibility

• Operate the marketplace

• Process Orders

• Process financial settlements

• Prevent fraud

• Verify Product authenticity

• Meet legal and regulatory requirements

• Provide Seller support

• Improve marketplace operations

Additional Seller-specific data practices may be described in the Most Here UAE Seller Agreement.

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22. Fraud Prevention and Security Monitoring

Most Here may use automated and manual security measures to identify suspicious or potentially fraudulent activity.

This may include analyzing:

• Login activity

• Account behavior

• Order patterns

• Payment information

• Device information

• IP addresses

• Transaction activity

• Promotional activity

These measures help protect Customers, Sellers, payment systems, and the Platform.

Where automated systems are used, applicable legal rights and safeguards will be respected.

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23. Accuracy of Personal Information

You are responsible for ensuring that the information you provide to Most Here is accurate and up to date.

You should notify us if important information changes, particularly:

• Name

• Email address

• Phone number

• Delivery address

• Account information

Providing inaccurate information may affect our ability to process Orders or provide services.

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24. Data Breaches and Security Incidents

If Most Here becomes aware of a personal data security incident, we will assess the incident and take reasonable measures to contain, investigate, and remediate it.

Where notification is required by applicable law, we will make the required notifications to the relevant authorities and/or affected individuals within the applicable legal framework.

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25. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes to our services

• New Platform features

• Changes in technology

• Changes in data-processing practices

• Legal or regulatory developments

• Changes to our business operations

When we make material changes, we may provide notice through the Platform, email, account notifications, or another appropriate communication method where required.

The latest version will always display a revised “Last Updated” date.

We encourage you to review this Privacy Policy periodically.

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26. Governing Law

This Privacy Policy is governed by the applicable laws of the United Arab Emirates.

Where applicable, the processing of personal information will be carried out in accordance with UAE data protection requirements, including the federal personal data protection framework.

The UAE Government identifies Federal Decree-Law No. 45 of 2021 concerning the protection of personal data as part of the country's data-protection and cybersecurity legal framework.

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27. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or the way Most Here handles personal information, please contact us.

Most Here

Privacy / Support Email: [Insert Official Most Here Email]

Phone: [Insert Official Most Here Phone Number]

Website: [Insert Official Most Here Website]

Business Address: [Insert Registered UAE Business Address]

For privacy-rights requests, please clearly state “Privacy Request” in the subject line of your communication.

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28. Final Privacy Commitment

At Most Here, we believe that privacy is an important part of building trust with Customers, Sellers, and marketplace partners.

We aim to collect personal information responsibly, use it for legitimate and clearly communicated purposes, protect it through appropriate safeguards, and respect the rights available to individuals under applicable law.

Most Here — More Choices, Better Shopping.
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